Pashmina wool, often called 'soft gold', comes from the fine undercoat of Himalayan goats found in the Kashmir region.
The weaving of Pashmina shawls is an intricate process that has been practiced for centuries.
Authenticity
Authentic Pashmina is hand-spun and handwoven, making each piece unique and highly valuable.
Global Market Issues
Today, many mass-produced shawls are falsely marketed as Pashmina, misleading consumers and undermining authentic craftsmanship.
Why Protection Matters
Preserving Pashmina is essential not only for economic reasons but also for safeguarding a cultural heritage that defines the region.